Jessica Adamson
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YETI Rambler On Customizer

YETI's Ramblers are durable, trendy and highly customizable cups, and Rambler On is the only 3rd party company endorsed by YETI to laser mark onto these sought after cups. They came to Springbox looking for a completely new online customizer experience that is mobile friendly. 

Role: Lead UI Designer

 By focusing on mobile first and creating a seamless, palm-sized experience, we were able to design a hierarchal layout system that allowed the user to easily navigate libraries full of content with ease - for a screen of any size.   Around  180 mobile and desktop wireframes and a comprehensive mobile app map  were created before design to showcase every user interaction and flow based on user personas and interviews. 

By focusing on mobile first and creating a seamless, palm-sized experience, we were able to design a hierarchal layout system that allowed the user to easily navigate libraries full of content with ease - for a screen of any size. 

Around 180 mobile and desktop wireframes and a comprehensive mobile app map were created before design to showcase every user interaction and flow based on user personas and interviews. 

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 The web-app prototype was then brought to life using Rambler On's existing brand look and feel. 

The web-app prototype was then brought to life using Rambler On's existing brand look and feel. 

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